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Unknown genius

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

— Albert Einstein

"It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect the audience's need to get something out of it; they should inspire, satisfy, or motivate. You can’t just bombard people with advertising messages anymore and hope they'll respond.”

— Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital.

"Typography can wield immense emotional power. Whether classical or modern, type oozes sensibility and spirit before a word is even read."

— Gervasius Bradnock

"Embrace restrictions. Some of the best ideas & solutions come from constraints. if there aren't any, go ahead create some of your own."

— Robert Fleege

“Simplicity is the ultimate sophistication.”

— Leonardo da Vinci

“We do not see things as they are. We see things as we are.”

— The Talmud

"You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design."

— Stefan Sagmeister

"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."

— Paul Rand

"Never fall in love with an idea. They’re whores. If the one you with isn’t doing the job, there’s always another.”

— Chip Kidd

“Ideas are a dime a dozen, but we find that oftentimes what’s much harder is to have the discipline to decide to leave things out.”

— Jen Fitzpatrick

“Perfection is achieved not when there is nothing more to add but when there is nothing left to take away.”

— Antoine De Saint-Exupery

“Graphic design is the organisation of information that is semantically correct, syntactically consistent and pragmatically understandable.”

— Massimo Vignelli

(Or perhaps, to put it simply, it is the Three Cs:



“A picture is worth a thousand words. An interface is worth a thousand pictures.”

— Ben Shneiderman

“If you think mathematics is hard, try web design.”


“Any fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction.”

— Albert Einstein


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