GRAPHICS

“If no one hates it, no one really loves it either.”  Jessica Walsh

You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.
Stefan Sagmeister

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Paul Rand

Never fall in love with an idea. They’re whores. If the one you with isn’t doing the job, there’s always always another.
Chip Kidd

 

IMAGE EDITING - THE DREAM FACTORY

Images can give a boost to almost any text content, whether part of a message, web page, Facebook posts or Tweeter feeds. Used on their own, or combined with type and graphics, images influence the way we perceive the world.

To designers and photographers alike Photoshop offers tools that enhance, or entirely change what camera originally captured. Put a good visual artist and Photoshop together and what you have is a dream image factory.

 

ADVERTISING DESIGN

Embrace restrictions. Some of the best ideas & solutions come from constraints. if there aren't any, go ahead create some of your own.

Robert Fleege

"It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect the audience's need to get something out of it; they should inspire, satisfy, or motivate. You can’t just bombard people with advertising messages anymore and hope they'll respond.”

Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital.

 

TYPOGRAPHY

Typography can wield immense power.

Whether classical or modern, type oozes sensibility and spirit before a word is even read ...

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