"Your brand is what people say about you when you’re not in the room."
Logo is an essential part of a clear brand communication. It is a shorthand illustration and a visual clue to the brand, its culture, its ethos and its uniqueness. A well-designed logo can transcend all national, cultural and language barriers.
A logo representing a brand is meant to clearly and instantly inform the target audience about the company identity. Logos can be serious, funny, sharp, soft, aggressive, friendly, or a mix of any of these, whichever works best.