Services page:

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TOP NAVIGATION

Cut down to only 5 items:

• Home

• Services

• Case Studies

• About

• Contact​

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And perhaps:

• Insights / Journal (later)

But not yet.

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SERVICES PAGE STRUCTURE

This page becomes the commercial backbone of the site.

• Not a giant wall of text.

• Not a gallery.

• Not vague philosophy.

• A clean overview.

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1. HERO SECTION

Headline:

 

Human-centred design for businesses that value clarity over noise.

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Short intro:

 

Websites, branding, graphics and digital experiences designed to feel intuitive, credible, and genuinely useful.

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• brief reassurance

• who you work with

• your approach

• ​

Example:

 

From independent businesses to creative professionals, ZigMEDIA combines modern tools with human judgement to create work that feels thoughtful, functional, and built to last.

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CTA → Discuss your project

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2. SERVICES GRID

Key missing piece:

Visually:

• 2-column grid desktop

• stacked mobile

• each service = card/panel

• ​

Each card should contain:

• title

• 1 short paragraph

• optional micro-benefits

• CTA

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EXAMPLE SERVICE CARDS?

Not too sure yet how I'm going to do this. But I'll figure it out.

 

UX & Web Design

Short copy

Websites designed around clarity, usability, performance and real human behaviour - not trends, clutter, or gimmicks.

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Small supporting points

• User-centred layouts

• Mobile optimisation

• SEO foundations

• Performance-conscious builds

CTA → Explore Web Design

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Branding & Identity

Visual identities that create recognition, consistency and trust across digital and print.

Supporting points:

• Logos & identity systems

• Brand direction

• Typography & visual language

• Brand consistency

CTA → Explore Branding

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Graphic Design

Commercial and editorial design for businesses that want communication to feel sharp, clear and human.

Supporting:

• Marketing materials

• Promotional graphics

• Social assets

• Editorial layouts

 

CTA → Explore Graphic Design

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Print Design

Printed materials designed with careful typography, hierarchy and readability - from brochures to restaurant menus.

Supporting:

• Catalogues & brochures

• Restaurant menus

• Packaging

• Posters & print campaigns

CTA → Explore Print Design]

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AI + Human Judgement

Modern AI tools used carefully and strategically - guided by human thinking, experience and creative judgement.

Supporting:

• AI-assisted workflows

• Human-led refinement

• Faster ideation

• Authentic final output

CTA → Explore Approach]

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3. PROCESS SECTION

You’re missing process clarity.

People need reassurance.

Simple 3-step section:

How projects work

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1. Discovery

Understanding your business, audience and goals.

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2. Design & Refinement

Developing concepts with usability, clarity and credibility in mind.

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3. Delivery & Support

Launching polished work with ongoing guidance where needed.

• Simple.

• Human.

• Low friction.

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4. CASE STUDY PREVIEW SECTION

This section should tease the dedicated Case Studies page.

Example:

Selected Work

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BHX Recording Studio

A performance-conscious studio website balancing editorial aesthetics with usability and SEO.

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Trevor Lawrence Hip & Knee Clinic

A trust-focused healthcare website designed around reassurance, clarity and patient confidence.

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drumPhil

A visually rich music industry website with strong personality and educational clarity.

[View Case Studies]

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5. FINAL CTA

Not corporate nonsense!

Something grounded.

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Example:

 

Good design should feel clear, credible and effortless to use.

CTA → Start a conversation

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CASE STUDIES PAGE

This should NOT be:

• a Behance gallery

• giant image dumps

• vague portfolio fluff

• ​

It should demonstrate thinking.

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Suggested case study structure

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HERO IMAGE

Followed by:

Project title

 

Overview

2-3 sentence summary.

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The challenge

What problem existed?

Example:

 

The original site lacked clear hierarchy, strong messaging, and mobile performance optimisation.

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The approach

Explain:

• UX decisions

• typography

• structure

• SEO

• performance

• messaging

• technical compromises

This, I believe, is my differentiator.