POSTER DESIGN IS ABOUT
SYNTHESISING AND PRESENTING
A LOT OF INFORMATION IN
A WAY IT'S SO GOOD
YOU JUST WANT TO LICK IT.
A well designed poster is an intricate balance of design elements where scale, proportion, colour, texture and element proximity form a visual harmony essential to a living and breathing story-telling environment.
The poster is where the great visual action takes place. Whether web or print, I see pages as city districts, with their streets, traffic, buildings and communities, all made up of an organic mix of type, images, graphics and open spaces.
Poster design is one of my favourite forms of creative expression. Posters remain a powerful communication medium. Used by artists, politicians, promoters and dissidents alike, they continue to inform, excite, entertain and provoke.