graphics
Beware the
lollipop of mediocrity.
Lick it once, and
you’ll suck forever.
advertising design
"Embrace restrictions. Some of the best ideas & solutions come from constraints. If there aren't any, go ahead create some of your own."
— Robert Fleege
"It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect the audience's need to get something out of it; they should inspire, satisfy, or motivate. You can’t just bombard people with advertising messages anymore and hope they'll respond."
— Ajaz Ahmed, Velocity: The Seven New Laws for a World Gone Digital
Images can boost almost any text content, whether part of a message, web page, Facebook posts or Tweeter feeds. Used on their own, or combined with type and graphics, images influence the way we perceive the world.
To designers and photographers alike Photoshop offers tools that enhance, or entirely change what camera originally captured. Put a good visual artist and Photoshop together and what you have is a dream image factory.
image editing
Typography can wield immense power. Whether classical or modern, type oozes sensibility and spirit before a word is even read.
