THE CAPTIVATING SMELL
OF PRINT INK, THE TACTILE
MAGIC OF A BROCHURE OR
A MAGAZINE, THE TURNING
OF PHYSICAL PAGES ...
It all adds to the positive experience of the of a brand as it brings that extra bit of edge helping to further promote customer loyalty. And doesn't need recharging either!
Just like most modern-day consumers and web junkies, I too appreciate the convenience of online shopping. Yet print continues to influence me, inform me and entertain me.
Print will cary on playing an important role in the way companies communicate their culture, their brand and their products to their customers.